Magazine B - Issue N°21 WILSON

Magazine B is a monthly publication without advertisements that features a unique brand from around the world in each issue. It provides in-depth stories about the brand, its culture, and its philosophy, appealing to those interested in brand marketing and management.

Wilson first started in Chicago, Illinois, in 1913 as an idea to produce tennis racket strings and surgical sutures with the animal by-products from the company´s slaughterhouses. The company currently offers quality products for most ball sports including Tennis, Baseball and Basketball. Unlike rival companies that stress a dynamic or powerful image, Wilson sets itself apart by establishing a brand image filled with friendliness.