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B Media

Issue N°33 VITRA

Issue N°33 VITRA

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Magazine B is a monthly publication without advertisements that features a unique brand from around the world in each issue. It provides in-depth stories about the brand, its culture, and its philosophy, appealing to those interested in brand marketing and management.

This issue introduces Vitra, a furniture manufacturer and distributor that began in 1934 as a small furniture store in Switzerland. There are two things about the brand that drew my attention. The first is that Vitra does not have an in-house team of designers, even though the company considers designers the most important part of the bran
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