Magazine B - Issue N°52 MUJI

Magazine B is a monthly publication without advertisements that features a unique brand from around the world in each issue. It provides in-depth stories about the brand, its culture, and its philosophy, appealing to those interested in brand marketing and management.

Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.