Magazine B - Issue N°92 % ARABICA

Magazine B is a monthly publication without advertisements that features a unique brand from around the world in each issue. It provides in-depth stories about the brand, its culture, and its philosophy, appealing to those interested in brand marketing and management.

Arabica caters to cosmopolitan clientele, aiming to open cafs in locations that appeal to globally-minded customers. This strategy led to the opening of their global flagship store in Arashiyama, Kyoto, a location chosen for its unique appeal. Arabica ensures that each new caf is situated in a noteworthy place, avoiding locations that lack distinctive features.