Magazine B – Issue No. 22: VIBRAM – The Evolution of Performance Outsoles

Born from a tragic mountaineering accident, VIBRAM was founded in 1937 by Vitale Bramani with a mission to improve the safety and performance of climbing footwear. Since then, the Italian company has revolutionized outdoor gear with its innovative rubber outsoles, becoming synonymous with durability, grip, and technical excellence.

This issue of Magazine B traces VIBRAM’s journey from a behind-the-scenes sole manufacturer to a globally recognized brand. It explores the company’s continual drive for material innovation, its unique impact on outdoor and lifestyle footwear, and its bold leap into consumer-facing products with the launch of FiveFingers—challenging conventions and redefining what a component brand can be.

With interviews, archival imagery, and deep-dive analysis, this volume offers insight into the craftsmanship and vision that helped shape modern outdoor performance culture.