Magazine B – Issue No. 66: HOSHINOYA – Contemporary Ryokan Culture & the Art of Japanese Hospitality

Founded in 1904 in Karuizawa, HOSHINOYA is the flagship brand of Hoshino Resorts and a name synonymous with Japan’s refined tradition of hospitality. Reimagining the classic ryokan for the modern traveler, HOSHINOYA operates luxury retreats in six stunning locales: Karuizawa, Kyoto, Taketomi Island, Mt. Fuji, Tokyo, and Bali.

This issue of Magazine B explores how HOSHINOYA seamlessly blends architectural harmony, environmental consciousness, and the Japanese omotenashi spirit—creating immersive stays that reflect the essence of place and culture. From volcanic hot springs to riverside sanctuaries, each location offers a sensory experience shaped by nature, design, and a philosophy rooted in quiet excellence.

In-depth features, interviews, and visual storytelling reveal how HOSHINOYA has reshaped the notion of luxury in hospitality, turning rest into ritual and escape into connection.