Magazine B - N°18 HAVAIANAS

Magazine B is a monthly publication without advertisements that features a unique brand from around the world in each issue. It provides in-depth stories about the brand, its culture, and its philosophy, appealing to those interested in brand marketing and management.

Havaianas, founded in 1962, created its first pair of sandals inspired by traditional Japanese Zori sandals, with the name derived from the Portuguese word for "Hawaiians." Originally designed for the working class, the Brazilian sandal brand has since evolved into a global fashion icon. Infusing the vibrant culture and inspiration of its home country, Havaianas has transformed from a simple sandal maker to a go-to brand for fashion enthusiasts worldwide, filled with fascinating stories of its dramatic growth and success.