Magazine B - N°80 MONT BLANC

Magazine B is a monthly publication without advertisements that features a unique brand from around the world in each issue. It provides in-depth stories about the brand, its culture, and its philosophy, appealing to those interested in brand marketing and management.

Founded in 1906 as a fountain pen manufacturer, Montblanc quickly became known for its high-quality writing instruments, combining exquisite technology with perfect balance. As the popularity of fountain pens waned with the rise of ballpoint pens, Montblanc successfully transformed into a luxury brand, expanding its offerings to include fine leather goods and watches. The brand’s ability to maintain the elegance and craftsmanship of its iconic fountain pens across its product lines has continued to resonate with consumers, even in the 2010s, despite shifting luxury goods distribution trends and changing tastes among millennial buyers.