Magazine B - N°94 BARBOUR

Magazine B is a monthly publication without advertisements that features a unique brand from around the world in each issue. It provides in-depth stories about the brand, its culture, and its philosophy, appealing to those interested in brand marketing and management.

Barbour, a renowned clothing brand founded in 1894 by John Barbour in South Shields, England, originally produced oilskin workwear designed to protect against unpredictable weather. The brand became famous for its iconic waxed cotton jackets, including the Bedale, Beaufort, and Border, which sparked a culture of collecting, customizing, and rewaxing vintage garments. Now in its fifth generation as a family-run business, Barbour has evolved into a lifestyle brand, adapting to changing trends and making its offerings more accessible to new generations through collaborations with diverse fashion brands.