Magazine B - N°95 SPOTIFY

Magazine B is a monthly publication without advertisements that features a unique brand from around the world in each issue. It provides in-depth stories about the brand, its culture, and its philosophy, appealing to those interested in brand marketing and management.

Spotify was founded in 2006 in Stockholm by Daniel Ek and Martin Lorentzon during a time when the music industry was struggling. The company set out to democratize music by offering a legal way for people to enjoy their favorite tracks. As consumers embraced audio streaming, Spotify introduced a unique listening experience with its machine learning-powered personalized playlists. Today, Spotify operates in over 180 countries and continues to expand its content offering with podcasts and audiobooks, creating a thriving ecosystem where both consumers and creators can thrive together.