Molecular Typography Laboratory

Molecular Typography Laboratory by Kobi Franco: Redefining Experimental Typography

The Molecular Typography Laboratory by Kobi Franco is an innovative and speculative research project that pushes the boundaries of experimental typography. By examining the interplay between function and aesthetics as well as content and form, the project envisions Latin and Hebrew letters as possessing a molecular structure. This groundbreaking concept redefines the relationship between alphabets, languages, and design through an interdisciplinary approach that bridges design, science, and linguistics.

Exploring the Core of Molecular Typography

This comprehensive research spans over five years and includes more than 150 structured tests, each devised as a creative “game” where Franco establishes rules, scenarios, and participants. These experiments unveil 11 key themes, offering unique insights into typography:

• Foundations
• Language
• Gender
• Formula
• Weight
• 3D
• Gravitation
• Generative Research
• Color
• Word Play
• The Relationship Between Type and Image

The project’s findings are captured in a visually compelling book accompanied by four scholarly essays that explore the historical, cultural, and academic aspects of typography. For additional animated materials, visit themtlab.com.

A Unique Blend of Science, Language, and Design

The Molecular Typography Laboratory transforms traditional typography into a pseudo-scientific exploration of Latin and Hebrew letters. This project has earned widespread recognition, including Typographic Excellence from New York’s Type Directors Club (TDC).

Key Highlights:

• Inspiring visual experiments in Latin and Hebrew typography
• Rhizomatic exploration through innovative methods and rules
• Award-winning research recognized globally

About Kobi Franco

Kobi Franco is an award-winning designer, researcher, and curator based in Tel Aviv. As the Head of the Master’s in Design Program at Shenkar College, he leads a prominent studio specializing in cultural and artistic design. Franco’s work has been featured in numerous international exhibitions and has garnered accolades such as the TDC Typographic Excellence Award.

The Molecular Typography Laboratory book is the culmination of years of experimentation and has been exhibited globally, solidifying Franco’s reputation as a pioneer in experimental typography.