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New Tendency

New Tendency - Möbel

New Tendency - Möbel

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"Moebel" is a meticulously crafted hardcover publication by New Tendency, featuring graphic design by the acclaimed Paris-based studio Spassky Fischer. This 84-page catalog provides an in-depth look at the creative processes that shape our design philosophy, revealing how ideas are transformed into tangible realities.

Printed on a selection of high-quality papers chosen for their visual and tactile appeal, the publication measures 240 × 320 mm.

The foreword by Fabian Schöneich sets the tone for "Moebel," emphasizing the transformative power of the creative process. Schöneich’s introduction frames the subsequent texts, showcasing how artists and designers navigate cognitive and emotional elements to bring ideas to life and the critical role of collaboration.

"Moebel" not only showcases our final products but also documents the journey of their creation. The publication offers a behind-the-scenes look at the evolution of design ideas, featuring concrete graphic design and synthetic photography by Someform Studio.

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