Nike: No Finish Line – A Vision for the Next 50 Years of Design

No Finish Line presents Nike’s design manifesto for the next half-century, reflecting on 50 years of groundbreaking innovation while imagining bold futures for sport, technology, and culture.

Through essays, speculative fiction, and research-driven insights, the book explores five key transformations in design: from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial. With contributions by writer Sam Grawe (Nike: Better is Temporary) and speculative narratives by Geoff Manaugh, the publication expands the idea of what design can achieve when paired with sport and human potential.

Accompanied by a foreword from Nike’s Chief Design Officer, custom illustrations by Bráulio Amado, and design by Zak Group, No Finish Line frames design not as a finished object, but as an ongoing, collaborative journey. It is both a celebration of the brand’s culture of experimentation and an open invitation for the next generation to imagine and create a better world through design.