Plan and Play, Play and Plan - Defining Your Art Practice

Plan and Play, Play and Plan by Janwillem Schrofer is a thought-provoking guide for visual artists, designers, photographers, and independent creators seeking to define their artistic identity and practice. Through analytical models and self-reflective prompts, this book addresses fundamental questions about ambitions, dilemmas, and the realities of the artist’s journey, encouraging readers to explore their unique stance and purpose.

Drawing on Schrofer’s extensive experience as the director of the renowned Rijksakademie (1982–2010), this reflective log is based on interviews with diverse artists, offering rich insights into the complexities of artistic practice. Rather than providing simple solutions, it invites deep exploration of the fibre of the artist’s profession, fostering sustainable artistic development.

Perfect for artists at any stage, aspiring creators, and those working closely with artists, this book combines practical wisdom with thoughtful inquiry to inspire a meaningful and enduring creative practice.