Plastic Product Zine #2, fridge

Plastic Product Zine: 02 Fridge is a 928-page photo book that records the emotions a refrigerator evokes in our everyday lives.

Plastic Product has continuously observed the sensations and experiences left behind by plastic, and this time shifts that gaze to the object of the refrigerator.

The book is structured to convey the flow and atmosphere inherent in the images themselves, encouraging readers to consider alternative ways of perceiving objects through the medium of the refrigerator.

About the Author: Plastic Product is a contemporary brand led by creative director Mincheol Seo. Originally rooted in fashion, the brand has since expanded its practice across various media including photography, objects, and printed matter, gradually building a distinctive visual language.

The starting point of its work lies in observing the sensations and experiences that plastic leaves in everyday life. 

By closely examining elements such as surface, materiality, repetition, and traces of time, Plastic Product documents the ideas discovered through this process in multiple forms. The outcomes of Plastic Product are not limited to clothing; they extend into photo archives, object studies, and print-based projects. Embracing a flexible approach that transcends specific genres, the brand continues to expand its aesthetic and direction through an ongoing commitment to observation and documentation.