The Process Four, A book by the Brand Identity

The Process is a must-have book series for designers, creatives, and branding enthusiasts. Published by The Brand Identity, this collection showcases the unseen and unused ideas, concepts, mockups, and sketches developed during real branding projects. While only one final design makes it into the world, countless intelligent and innovative ideas are left behind—until now.

Explore the creative journey behind branding and uncover the brilliant, discarded concepts that never made it to the final stage. Perfect for graphic designers, marketers, and anyone fascinated by the creative process.