What Is Post Branding How to Counter Fundamentalist Marketplace Semiotics

What Is Post Branding How to Counter Fundamentalist Marketplace Semiotics is part design experiment part critical theory and part how‑to manual. The book critiques neoliberal branding as a mechanism that shapes culture identity and meaning while offering an alternative rooted in craft, social engagement, and visual communication. Through a series of short theoretical texts a provocative visual essay a satirical brand‑manual and practical examples the authors propose new strategies for public communication and civic activism beyond corporate branding aesthetics. This book invites designers, activists, cultural theorists and critical thinkers to rethink how brands influence society and how semiotics can be reclaimed for collective and meaningful expression.